Click the play button to start the video player.
In those cases, include the most important of the Ws in the lead sentence and add the rest to a follow up. The Second-Day Lead Reporters who work a beat or freelancers who write about certain topics on a regular basis often find themselves writing multiple stories about a single event.
Think about a fire, an election, a bill slowly working its way through the legislative process. In those cases, what I call a second-day lead works better. The fire was first reported the day before this ran, so the lead on this piece shares the most important updates since, namely that the body of one of the missing workers was found in the wreckage: Often times, hook leads are purposely vague or mysterious, leaving out essential facts that can only be obtained upon further investigation.
The Feature Lead When it comes to leads for feature stories, the only rule is that there are no rules. Feature stories are typically more free form than news stories, so it follows that feature leads are more free form too.
One freelance editor I know suggests that writers include in their stories the most strange, bizarre, quirky thing they discovered in their reporting. You could use the same trick for a feature lead. The Explanatory Lead The explanatory lead is is like the preface or introduction in a book.
It sets the scene without immediately jumping into the heart of the matter. Explanatory leads are the opposite of straight news leads: The Anecdotal Lead Everybody loves a good yarn.
Sometimes the best way to explain a complicated or esoteric topic is with an anecdote or example. In this case, the lead and introductory paragraph are one and the same: Did I leave any types of leads out?The lead is one of the basic building blocks of writing, and now more than ever, freelancers need to know how to write a lead if they want to land work.
A lead is your first chance to hook someone into clicking through and reading your entire story. If you’re writing for websites, the lead might.
You have made a good start - but only a start. It should become natural for you to take the readers and listeners by the hand and lead them through the story so that they absorb easily the information you have gathered.
This is the end of Part 1 of this two-part section on writing the news story. But much of the writing found in any newspaper is done in a much more feature-oriented way.
Writing ledes for feature stories, as opposed to hard-news ledes, Writing Effective Leads (Ledes): Tips and Types. Want to Learn How to Write a News Story? Tips for Writing 5 Types of Sports Stories. How Do You Write a Snappy and Succinct News Lede? Aug 25, · A news story lead is based on the premise that you need to save the best for first.
It has to catch the reader's eye and succinctly provide the most important information about the article. The phrase "burying the lead" (or "lede") refers to delaying or withholding the most vital information%(77).
By Ken Blake, Ph.D. Associate Professor of Journalism Middle Tennessee State University Every news story begins with a lead (pronounced LEED), so learning to write a good lead is the first step in learning to write a good story.
Journalists use many different styles of leads, depending on the situation. But most media writing students . To that end, please write your lead first — don’t undermine it by going back and thinking of one to slap on after you’ve finished writing the rest of the story. Coming up with a good lead is hard.