PG is a Fortune American multinational corporation headquartered in Downtown Cincinnati, Ohio that manufactures a wide range of consumer goods.
Alternatively, the company has access to a large field of technology and expertise, with the relevant innovation and creativity to solve the internal threats and weakness.
This is possible through: This paper recommends that the company should focus on the developing a more defined and comprehensive online presence through aggressive market research and consideration of the main contributors to the menace of declining market share, which in other words is leading to a declining competitive advantage.
Thereafter, the Board of Directors should plan for the development of a customer-friendly e-commerce store for both retailing and wholesale buyers, unlike the vague present company authority website that just describes her profile. Introduction Procter and Gamble have been in the consumer goods market for about years since its formation and thus it is evident that the company has built trust and positioned itself well in developed markets across the world.
However, the Board of Directors in this company have been inclined their faith in the developed markets to an underestimated the potential of incumbent firms and the developing potential international markets.
Procter and Gamble provide value through the provision of consumer goods from a number of her strong brands such as Ariel, Gilette, Bounty, Always, Pampers among others.
Maintaining an elusive competitive position in the provision of consumer goods becomes a great hassle to the company since most of what the company produces is highly imitable.
The figure below illustrates the 5-year performance of the company shares. Analysts reveal that the company expects only 1 percent revenue growth for the first-quarter of fiscal year, which is quite minimal comparing to estimated revenue growth of other competitive companies such as Unilever.
However, the company strategies to get there are not well defined and this call for the Board of Directors to revise the action plan.
Analysts attribute the stagnation of stock growth to it being overvalued. Conversely, its rival Unilever concentrates more on emerging markets, with more 58 percent of its income coming from these markets, and the rest from the developed markets.
Emerging markets may have disappointed the expectations of the analyst for Unilever due to a small weakness that developed in the market, registering a sales decline by 2. However, lately emerging markets are picking, with a sales growth of about 6. Procter and Gamble reap a number of internal merits such as possession of strong of consumer goods brands that include Pampers, Ariel, Bounty, Gilette, Luvs, etc.
Secondly, the company enjoys a number of economies of scale due to its decentralized global nature of the operation, making it cheap to outsource human resources, simplifying logistics and high level of sharing of technologies between its subsidiary firms across the world.
Thirdly, the company has a powerful, reliable and efficient product distribution network. The channels encompass company-owned facilities and a vast number of loyal wholesalers and retailers.
Very many weaknesses are likely to retard or slow down the primary activities Michael Porter's value chain of the organization rendering its functions ineffective. Currently, Procter and Gamble are faced with a number of weaknesses that encompass production of imitable products, inadequate online presence, and restricted scope of business diversification.
Producing its products using a highly replicable technology is the spearheading weakness of this company. Typically, this is a problem facing all firms in the consumer goods industry. Their products are closely similar to each other, to a point of confusing the customers. Apparently, many emergent companies leading to the present market splitting have duplicated the production technology.
Moreover, there is a significantly high usage and migration into the digital market, whereby both small and large-scale manufacturers, wholesale and retailers are hugely depending on online e-commerce websites to market and sell their products mainly in the developed markets.
Improving the online presence helps lower dependency on e-commerce retailers such as the Walmart, Amazon and eBay and other suppliers on the company products. Furthermore, the absence of wide scope to diversify its products limits the company to the provision of just consumer commodities, thus limiting the company to a vulnerability in only consumer goods market risks.It was the period when P&G decided, to change the sales department into a more strategic department named Customer Business Development.
The objective was to indicate that they wanted to work more strategically with retailers than before. Business Summary Procter & Gamble, founded in Furthermore, McDonald has vast experience in brand‐building and market development, and has over 30 years of experience with Procter and Gamble.
Another focus for Procter and Gamble is on building its business through . Facts. Procter & Gamble Co. (Procter & Gamble) (plaintiff) was a large corporation that manufactured, among other things, hair-care products. Paul Stoneham (defendant) was a senior-level manager at Procter & Gamble.
permission of Harvard Business School. 1 Procter & Gamble: Improving Consumer Value Through Process Redesign Procter & Gamble Worldwide (P&G) is one of the largest manufacturers supplying grocery development and marketing of high- quality consumer goods over .
What is Procter & Gamble company? Click here and find out! Learn more about P&G brands, types of products including family, personal and household care products, and also product safety, corporate & social responsibility and environmental protection. permission of Harvard Business School. 1 Procter & Gamble: Improving Consumer Value Through Process Redesign Procter & Gamble Worldwide (P&G) is one of the largest manufacturers supplying grocery development and marketing of high- quality consumer goods over . Procter & Gamble Customer Business Development (Sales) Office Hours Connect with a P&G Senior Account Executive to learn about the Customer Business Development (Sales) function, and internship opportunities in Summer
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Erfahren Sie mehr über die Kontakte von Tina Tang und über Jobs bei ähnlichen timberdesignmag.com: Customer Business . CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) today announced that Dimitri Panayotopoulos, Vice Chairman and Advisor to the Chairman and Chief Executive Officer, will retire from the Company, effective January 2, , after 37 years of service.